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Whirlpool has been awarded the honour of consumer Superbrands status for 2016, confirming its position as one of Britain’s most iconic household names.
Wpro has been awarded the “Best Accessory Award” in the domestic appliance category in the 2016 Innovative Electrical Retailing Awards.
The IER awards set out to recognise achievement in the electrical retailing sector and is attended by key members of the electrical industry. From the best advertising campaign for consumer electronics to the best independent retailer of large domestic appliances, the highly anticipated awards ceremony was held at the Chelsea Harbour Hotel in London in late March.
Our Wpro range has over 80 products in the UK Core Range, and protects, prolongs and enhances the performance of appliances. Helping consumers to get professional results, the Wpro range is designed to make everyday life simpler and is safe to use in any household, on any brand of appliances. Some of Wpro’s most notable products include the Care Kits - an all-in-one solution for consumers looking for thorough maintenance for their appliances across dishwashers, laundry, cooking, and cooling.
Darren Ayres, Business Manager, UK Essentials IBU, commented: “It is a fantastic achievement for the Wpro universal line of accessories to be named winner for the Best Accessory for Domestic Appliances at the Innovative Electrical Retailing Awards. Wpro is already endorsed by leading manufacturers, so to be further recommended by IER as the top option for innovative installation tools and effective cleaning solutions is phenomenal.”
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