A passion for beauty
in every detail

We believe that a fulfilling user experience begins
with the senses. Whirlpool appliances are designed to
be beautiful, eye-catching additions to your home.

Consumer Insights

We are committed to providing you the most fulfilling user experience imaginable. From outstanding design and intuitive interaction, to ideal results. We wouldn't be able to do so without your help. Explore the technologies, features and design elements we've developed thanks to our most valuable contributors: you.

What you asked us for

I want spotless, shiny glasses at the end of the wash cycle
The innovative PowerDry 3D Airflow System drains the steam out of the dishwasher
I want my washing machine to make as little noise as possible, during the wash cycle.
Zen technology ensures extra silent performance, so you and your family can enjoy all the peace and quiet you deserve.
I expect same level of cooking results I'm used to, but more time and energy-efficient
Our induction ovens provide excellent cooking results, and allow you to start cooking immediately
My fresh food must keep colour, shape and fragrance over time
With the 6TH Sense FreshControl technology your food will stay fresh up to 4 times longer
I want spotless, shiny glasses at the end of the wash cycle
The innovative PowerDry 3D Airflow System drains the steam out of the dishwasher
I want my washing machine to make as little noise as possible, during the wash cycle.
Zen technology ensures extra silent performance, so you and your family can enjoy all the peace and quiet you deserve.
I expect same level of cooking results I'm used to, but more time and energy-efficient
Our induction ovens provide excellent cooking results, and allow you to start cooking immediately
My fresh food must keep colour, shape and fragrance over time
With the 6TH Sense FreshControl technology your food will stay fresh up to 4 times longer

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