Today’s busy schedules mean that people don’t want to waste time and energy pre-treating stained clothes before putting them in the wash. Fortunately help is at hand with Whirlpool’s new Clean+ programme, which helps take the elbow grease out of stain removal. The Clean+ function as featured on Whirlpool’s new AWO/D 6527 washing machine, combines a special multi-phase washing cycle with the use of stain solver to tackle stubborn stains.
Whirlpool’s Clean+ programme works equally well on whites and colours, ensuring that clothes come out of the wash dazzling clean and stain free. The Clean+ programme also ensures enhanced washing results at low temperatures making it an ideal cycle for delicate or synthetic garments that cannot be washed at a high temperature.

Other key features include: 6th Sense technology: Intelligent sensors detect the amount of soil in the water and adapt the wash cycle accordingly, saving money and up to 50% in energy Eco–friendly: The AWO/D 6527 Clean+ is A+ rated energy class performance and the Clean+ option runs at low temperatures which also saves energy Microban® antibacterial protection: The AWO/D 6527 Clean + also features a Microban® special treatment that helps reduce bacteria growth, odours and mould in the  detergent drawer, ensuring that the washing machine stays cleaner, fresher and more hygienic for longer

Ray Isted, Brand Marketing Manager, Whirlpool says:
“The ability to remove tough stains is dependent on the use of stain solver, however the Clean+ technology used in the multi-phase washing cycle makes the best use of the stain solver by optimising the performance of every individual active agent. This provides enhanced washing results and the ability to remove tough stains at lower temperatures making it suitable for all garments, from whites and colours to delicates and synthetics.  By washing at lower temperatures consumers also benefit from making energy savings.”

The Clean+ programme is featured on a range of Whirlpool’s washing machines. For more information please visit www.whirlpool.co.uk

About Whirlpool Europe:
With 14,000 employees, a sales presence in over 30 European countries and manufacturing sites in seven countries, Whirlpool Europe is a wholly owned subsidiary of Whirlpool Corporation. The world's leading manufacturer and marketer of major home appliances, Whirlpool Corporation has annual sales of approximately $19.4 billion, more than 73,000 employees, and more than 70 manufacturing and technology research centres around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Whirlpool’s European Operations’ Centre is located in Comerio (VA), Italy. For further information on the company, please visit the website www.whirlpool.co.uk
  
Whirlpool has been named a UK Superbrand for 2008/2009.

For further information please contact                                                 Natasha Holloway / Maggie Trott E: whirlpool.team@text100.co.uk T: 020 8846 0700